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United Kingdom Trade and Investment
United Kingdom Trade and Investment [UKTI] is the government body responsible for developing the export potential of UK SME businesses. Strategy have worked with UKTI in a strategic advisory role for a number of years and have recently been commissioned to research and develop a marketing strategy for the organisation. As a result of this work, Strategy are retained by UKTI to help the organisation plan the delivery of a wide range of business services and advise senior management on their marketing focus.
“To provide us with our first-ever strategic marketing plan, Strategy developed an in-depth understanding of our goals, targets and service methodologies so that our delivery team had a clear and revitalised focus on valid approaches to market segmentation and how we could improve our offer to customers. Strategy followed up with invaluable reviews and recommendations as we proceeded with implementation – with a marked improvement in our customer knowledge and service takeup.”