Market Research
At Strategy, we know the value of informed decision-making based on both quantitative and qualitative market research. Our clients benefit enormously from this service which forms an integral part of our proposition.
Strategy have delivered significant national research projects for both private and public sectror clients. We are experts at delivering primary research projects from in-depth qualitative interviewing and focus group facilitation to using the latest data collection and sampling techniques in our quantitative studies. We use SNAP and SPSS statistical analysis software and work with a number of associates in the areas of field research, teleresearch and mystery shopping.
“NHS Plus, a DoH funded project concerned with raising occupational health capacity and capability has invested £10m in 5 demonstration sites. Strategy, through in-depth research and consultation helped the five sites better understand the available market opportunities and helped inform our national marketing strategy.”