First impressions matter. The importance of good design.

Appearance

Websites should be engaging, but it’s not a matter of form over function.

Content

What’s important? The right amount of engaging content that’s created with the aim of attracting search engine traffic and encouraging shares.

Functionality

What’s the purpose of the website? How can the number of clicks be minimised to achieve goals? Think like visitors to the website and make it easy for them to do what they’ve come to do.

Usability

How easy is to use the website to achieve specific goals? Website navigation should be simple, with aesthetically pleasing design and relevant, well-organised content.

We understand the importance of good design for user experience and conversions. Content must be easy to read and understand, and images should be appealing and engaging. Websites that have a clear, simple structure and are easy to navigate work best. It’s all about understanding what the website hopes to achieve and ensuring that the entire design and structure is focused on achieving that aim.